Black Magic by MiMFiT™ Tooth Whitening Paste 55g $27.50

Black Magic by MiMFiT™ Tooth Whitening Powder 25g $24.50


FREE SHIPPING when you buy 2 or more!



This week I tried Black Magic for the first time. Omg I love your powder! I can see a difference already after 2 days. And genuinely surprised by the taste. To be honest i was expecting something a lot worse. Im a convert. I love it!!


School Teacher

I was very excited to hear about Black Magic as my teeth have always been very yellow. I have to say that I have never seen such amazing result before!!  Wow 😳 I am sooooo happy! After many after years of tea ☕️ and coffee, smoking and antibiotics, many of those stains have gone in one go. After just one use my teeth were much, much whiter, and they keep on getting whiter with each use!  Thank you


Senior Therapist and Student Nurse

After just 3 or 4 uses, my teeth have lightened bit and my porcelain cap is gleaming. I can definitely feel the plaque has reduced – all within a couple of days! I had some brown colouration on one tooth and it has visibly reduced 🙂 My teeth feel so smooth and my mouth feels so fresh…. all this PLUS my gums look healthier! I love it! Thank you so much!


Retired public servant. Partner, mum and nana to 5 adorable grandkids.

I’ve been using Black Magic powder daily for 2 weeks and am so incredibly happy I decided to try it. My teeth were badly stained and yellowed from decades of smoking and daily coffee, both of which I happily do without these days, but my teeth still showed the tell tale signs. The powder is super easy to use, has next to no flavour, making it very tolerable and the value versus number of applications in the jar versus results is astonishing! The whitening results are better than anything off-the-shelf that I’ve tried in the past. I have tried many messy, awful tasting and hard to use whitening options before with little result. Black Magic powder is my new miracle beauty secret that I’ll gladly share. Thank you MiMFiT xo


My teeth are much whiter and my mouth feels really good. It is easy to use (after you get used to it!). It tastes nice and minty. I think my breath is better too.



It works! It really does! I have been using Black Magic by MiMFiT powder for less than a week and my teeth are whiter already. My gums feel healthy and the best part? My teeth feel clean in the morning when I wake up – after a full nights sleep! They don’t feel ‘furry’ anymore.


Banking Officer

I find Black Magic by MiMFiT to be pleasant on my palate and it cleans my teeth very well. I have also seen an improvement with my teeth becoming whiter.


20% off when you buy 3 or more

FREE SHIPPING when you buy 2 or more!

Brightening smiles in as little as one use!

  Here at MiMFiT, we believe that the fewer toxins we have in our bodies, the better. So we created a safe, natural alternative to whiten your teeth and improve the overall health of your mouth and gums. Black Magic by MiMFiT Teeth Whitening Powder and Paste combine activated coconut shell charcoal and bentonite clay with other key ingredients that work together to improve the health of your teeth, mouth and gums, whitening and brightening your smile, and freshening your breath naturally. It contains no harsh abrasives or chemicals, and as such, can be used as often as you would like to brush your teeth. It is designed to strengthen your teeth with remineralizing ingredients. Uses:

  • Use as toothpaste.
  • It can be used as a mouthwash by adding a little water after you clean your teeth. Don’t spit the charcoal out, pop your toothbrush under the tap, suck the water into your mouth and slosh it around for a minute or so.
  • It can be used for oil pulling by adding 1 Tbsp. of coconut oil and swooshing it around in your mouth for about 10 minutes.
  • OPTION – add your own coconut oil to get the consistency you like (there is room in the pot for this)

If you are concerned with the abrasive quality of this product, please simple press it against your teeth, rub gently with your finger or your toothbrush to spread it around, and then ‘swoosh’ it around your mouth for 1-3 minutes. 

HOW TO USE: Powder:

  1. Wet your toothbrush, shake off any excess water.
  2. Close your lips around the toothbrush and brush your teeth for about 2 minutes.
  3. Keep your lips closed and your head up to try and keep it in your mouth. It can get quite messy if it drips, so take care.
  4. When you are done, lean over the sink and open your mouth to let the mixture ‘fall’ into the drain. If you ‘spit’ it splashes everywhere!
  5. I have a cup by the sink filled with water, and I use it to rinse my mouth 3-4 times until it is clear. I then floss.
  6. If you swallow some, don’t worry – it is all natural and very safe.

 Which one should you choose? I prefer the powder, my daughter prefers the paste. It really is up to you! They both do the same thing. The powder can make more mess if you’re not careful when you remove the lid, but as the paste is coconut oil based, it tends to solidify in cooler climates. I would recommend the powder if you don’t have somewhere warm you can keep your paste (such as on top of an appliance or on a windowsill) unless of course (like many happy customers) you prefer it as a hard paste. Some like to just rub their toothbrush on the paste. If you find that your paste is too runny for your liking due to warmer weather and you would prefer something more solid, simply store it in the refrigerator.

What are the ingredients? Food grade, CSIRO certified, 100% pure Australian clay, sun dried, bentonite clay Food grade, 100% biodegradable activated coconut charcoal Raw, cold-pressed, extra-virgin, certified organic coconut oil Food grade, freshwater diatomaceous earth Aluminium free baking soda 100% pure, certified organic stevia extract powder Peppermint essential oil

Why these ingredients?

Bentonite Clay Yes, I’m talking about the powder that I use as a face and foot mask, and that I add to my magnesium baths to soak in. Bentonite clay binds to unhealthy substances in the mouth, teeth, tongue and gums, and helps to remove them before you swallow them. It is a gentle cleanser that is rich in minerals known to help remineralize teeth. Its detoxifying properties help freshen breath and fight gum disease, while it’s adsorptive properties help remove stains from teeth.

Activated Charcoal – also called activated carbon – has been around for thousands of years. It was even used by Hippocrates Pliny in their day. Carbon brightens and whitens the teeth and removes acidic plaque. It attracts substances to its surface like a magnet. It absorbs certain substances and prevents our bodies from using them. It will not absorb calcium, copper, iron, magnesium, inorganic phosphorus, potassium, sodium, zinc and other compounds necessary for good oral health. It will absorb tannins –found in coffee, tea (even herbal tea), blueberries, wine and spices like cinnamon that stain our teeth. Activated charcoal also balances the mouth’s pH and is often used to re-mineralization teeth.

Coconut Oil adds antibacterial and anti-fungal properties. A study done at the Athlone Institute of Technology on different oils and their benefits toward mouth health, shows coconut oil to be the best. Coconut oil, when treated with digestive enzymes, does an excellent job at stopping bacterial growth in the mouth that is responsible for dental cavities.

Baking Soda helps with whitening. It is a mild abrasive that helps remove stains while the other ingredients draw them out. It also helps freshen breath.

Peppermint essential oil is naturally antimicrobial and has been shown to inhibit the formation of biofilm formations (dental plaque) linked to dental cavities. Stevia reduces bacterial formation in the mouth and adds a little sweetness to the mix.  


Are there any chemicals in the product? No, Black Magic is 100% natural

What happens if swallowed? Nothing. Black Magic is made with organic food grade ingredients.

What Does it Taste Like? “Just like toothpaste” according to my daughter, Charli. It is flavoured with peppermint, so it tastes like that, with a hint of sweetness from the stevia.

How often can I use it? Whenever you feel like it – every day is fine.

How much do I use? Very little of the powder is needed, use just enough to cover the top of the bristles.

My paste has gone hard/runny If you are in a warmer climate, you might find that the paste separates a little, or becomes more ‘runny’. This is perfectly normal. If you prefer are more firm paste, you may store it in the fridge, and if it separates, just give it a bit of a stir. In a cooler climate, the coconut oil will naturally harden. Again, this is perfectly normal. The paste will melt in your mouth, but if you prefer it to be softer to begin with, try storing it in a warmer location in your house or rubbing the toothbrush in small circles before applying.

Is it safe for kids? Absolutely! Black Magic came about because of my daughter Charli. At age 11, she wanted whiter teeth. I wasn’t about to use a commercial treatment for her, so tada! Black magic was ‘born’.

Does it stain my clothes? It can do! My daughter asked me this question one night when she had a HUGE black stain down the front of her favourite nightshirt. Whoops. Thank goodness for stain remover and the fact the shirt was grey. (Yes, we saved the shirt!). I would recommend the paste over the powder for kids – much less chance of mess!

Is it ok for use with sensitive teeth or gums? Yes, I have very sensitive gums and it’s fine (and I use it with an electric toothbrush). Black Magic is non-irritating, use a soft bristle toothbrush if necessary.

Do I brush my teeth with normal toothpaste as well? That was how I started – I used normal toothpaste morning and night, then used Black Magic for a one minute clean and a 2 minute ‘swoosh’. This soon morphed into full blown Black Magic usage and a tossing out of the Grants Natural Toothpaste. Well, I didn’t throw it out, it is the

Can I use it with braces? It is a good idea to wait until the braces come off as the product won’t whiten underneath them.

I have dental work done. Can I use it? Please try Black Magic on a small, hidden part first to see what happens or check with your dentist. People can use this product to clean their dentures. There are no chemical bleaches used, so you don’t have to worry about Black Magic harming dental work, like you would chemical whitening treatments. Because of liability reasons, we have to tell you to use this on dental work at your own risk.

I am pregnant. Can I use it? All ingredients are natural, so there should be no problem, however, Because of liability reasons, we have to tell you to use check with your health practitioner first.

How soon can I see results? Results vary from person to person. My daughter saw results within 2 days and it took me a couple of weeks. Black Magic has no chemical whiteners in it, and will not make your teeth whiter than white. It won’t whiten teeth that are yellow from medication or age. It will remove stains from coffee, wine, blueberries etc.

Can it damage the enamel on my teeth? No, it will strengthen the enamel due to the charcoal and bentonite clay (used to remineralise the teeth). If you are concerned about erosion, don’t brush with the product. Press it gently on your teeth and then keep it in your mouth for a few minutes.

Can it change the ph of my mouth? Yes, it does wonders for the health of your mouth, killing the bad bacteria that is in tooth decay and gingivitis.

Can I use an electric toothbrush? Yes! My daughter and I both use our electric toothbrushes. It does tend to make the bristles go black though. We pull the head off and give it a good clean while we are swooshing it around in our mouths 🙂

Is Black Magic tested on animals? Nope! I like animals, and my daughter LOVES animals. Animal testing would be out of the question!

Does it have a use by date? We recommend using it within 6 months. Having said that, just look at it closely. If it looks like it did when you got it, it should be fine. It is natural and has no preservatives; therefore it may go bad if the air is too hot or moist. Keep it clean, cool and dry, and it should last.

Disclaimer: Results vary person to person, and there is no guarantee of specific results. My daughter noticed a difference within 2 uses, and some have reported a noticeable difference after just 1 use.  I noticed a difference after 2 weeks. Note that this will remove STAINS from your teeth and will not work with teeth that have yellowed from age or use of medication. HOWEVER, many happily surprised customers have contacted us to let us know that it had somehow removed the medication stains from their teeth (it may be that the tannin stains are lifting first …. but you never know!)

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